Homeseed of Hope Crunchy Red Fruit

Homeseed of Hope

Community reciprocity and reinvestment have long been goals of Homeseed since we first launched in June of 2016. In addition to providing a uniquely empowering mortgage lending experience, Homeseed wanted to use its platform to support the individuals and businesses in the communities we serve. That desire remains true today, and as the COVID-19 crisis began to impact many small local businesses, Homeseed sought ways to help the disproportionately affected. To jumpstart our efforts we created Homeseed of Hope, an initiative to guide our community outreach.

Our first outreach effort for Homeseed of Hope featured Crunchy Red Fruit, which is a subscription wine service company based in the Seattle area. Crunchy Red Fruit had pledged to donate most of the sale proceeds from their 3-bottle relief box of wine to the Seattle Hospitality Emergency Fund, which provides financial support for Seattle hospitality workers severely affected by the COVID-19 crisis. Homeseed assisted in Crunchy Red Fruit’s marketing and promoted their relief box of wine by leveraging our online presence and database of business partners. First, we shared information about Crunchy Red Fruit on our social media and created an email campaign to alert our agents about the wine relief boxes. Homeseed also hosted a giveaway on social media to draw attention to their business and selected three participants to receive a wine relief box we purchased from Crunchy Red Fruit. Lastly, we made a direct contribution to the Seattle Hospitality Emergency Fund to support our local hospitality workers.

We plan to continue our Homeseed of Hope community outreach efforts and find other local small businesses to help. The economic impact from COVID-19 is expected to be long-lasting and we look forward to finding new ways to support our local communities. Stay tuned for more soon!

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